The holidays are a time when many people do their shopping. For small businesses, this is a great opportunity to generate more revenue.

However, in order to take advantage of the holiday shopping rush, you need to prepare your business in advance.

In this article, we will discuss 11 ways that you can prepare your small business for the holiday sales season!

#1 – Plan and Set Seasonal Goals

The first step to preparing your small business for the holiday sales season is to plan and set seasonal goals. What do you want to achieve during this period?

Do you want to increase your overall sales by a certain percentage? Do you want to sell a specific number of products?

Whatever your goal may be, make sure to write it down and create a plan of action to help you achieve it.

#2 – Analyze Your Previous Year’s Sales

Once you have set your goals, it’s time to take a look at your previous year’s sales data. This will give you a good idea of what to expect and help you plan your inventory accordingly.

Look at which products were the most popular and consider stocking up on more of these items. You should also take note of any slow-selling items and think about ways to promote them more effectively.

#3 – Stock up on Supplies

Now that you know what products will be in demand, it’s time to stock up on supplies. Make sure you have enough packaging materials, such as boxes and bubble wrap, on hand to safely pack and ship your orders.

You should also order any promotional materials you need, such as flyers or posters. And don’t forget to stock up on office supplies like printer ink and paper so you can keep up with the increased demand.

#4 – Create a Holiday Shipping Schedule

To make sure your customers receive their orders on time, create a holiday shipping schedule. This should include the latest dates for ordering different items, as well as the estimated delivery times.

Be realistic about how long it will take to process and ship orders, and factor in any potential delays, such as weather-related delays. It’s better to over-promise and under-deliver than the other way around.

If possible, offer express shipping for an additional fee. This can be a lifesaver for procrastinating shoppers.

11 Ways to Prepare Your Small Business for Holiday Sales

#5 – Offer Gift Wrapping

Make things easy for your customers by offering gift-wrapping services. This is especially convenient for last-minute shoppers.

If you don’t have the manpower to wrap gifts, consider offering gift bags or boxes instead. You can also offer printable gift tags that customers can use to wrap their own gifts.

#6 – Decorate Your Store

Get into the holiday spirit by decorating your store. This will make it more inviting for customers and get them in the mood to shop.

Put up holiday-themed signage, hang garlands or lights, and play festive music. You can also offer seasonal treats, such as candy canes or gingerbread cookies.

#7 – Offer Holiday Deals and Discounts

Everybody loves a good deal, so make sure to offer holiday deals and discounts. This is a great way to boost sales and get rid of any leftover inventory.

You can offer discounts on individual items, bundled products, or your entire purchase. Just make sure your discounts are attractive enough to lure customers away from the competition.

#8 – Create Holiday-Themed Packaging

Make your products more festive by creating holiday-themed packaging. This is a great way to make your products stand out and get noticed.

You can use holiday colors, and patterns, or even add a message or holiday greeting on your packaging. This will definitely get people in the holiday spirit and boost your sales.

11 Ways to Prepare Your Small Business for Holiday Sales

#9 – Market to Loyal Customers

Your loyal customers are the ones who will support your small business during the holidays, so make sure you let them know how much you appreciate their patronage.

You can send out holiday cards, or include a special offer or discount in their next purchase. This will show them that you value their business and they’ll be more likely to support you during the holiday season.

#10 – Get Social

Social media like Instagram is a great way to reach out to potential customers and let them know about your holiday specials.

Make sure to post often and use relevant hashtags so people can easily find your posts. You can also run social media ads to target specific demographics.

#11 – Provide Exceptional Customer Service

This is one of the most important things you can do to prepare for the holiday rush.

Make sure your employees are trained to handle customer inquiries and complaints in a professional and courteous manner. This will ensure that your customers have a positive experience and are more likely to come back in the future.


The holidays are a time of joy and celebration, but they can also be a hectic and stressful time for small business owners. Follow these tips to help you prepare your business for the busy holiday season so that you can enjoy the festivities while still meeting your sales goals.

Have you tried any of these methods to prepare your business for the holidays? What has worked well for you in the past? Let us know in the comments below!

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