The 11 Best Places to Buy Engagement Rings Online

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When it comes to buying an engagement ring, most people want to get the best deal possible. That’s why shopping online for rings can be such a great option. You can compare prices from a variety of different retailers and find the perfect ring at a price that fits your budget.

In this article, we will discuss the 11 best places to buy engagement rings online. So whether you are looking for a traditional diamond ring or something more unique, we have you covered!

#1 –  Vrai

Vrai creates conflict-free diamonds that are sustainably created in California with zero carbon footprint and no mining. All of their engagement rings are made with beautiful and ethically-sourced diamonds. They also offer a wide variety of ring styles to choose from, so you can find the perfect ring for your fiance! If you are looking for an eco-friendly and sustainable option, Vrai is definitely one of best places to buy engagement rings online.

#2 – Blue Nile

Launched over 20 years ago in 1999, Blue Nile is the largest online retailer of certified diamonds and fine jewelry and a pioneer in the online diamond engagement ring business. Blue Nile offers a wide selection of engagement ring styles and designs, so you are sure to find the perfect ring for your fiance! They also offer a wide variety of diamond shapes and sizes, so you can find the perfect diamond to fit your budget. If you are looking for a large selection of engagement rings to choose from, Blue Nile is the perfect place to shop!

#3 – Zales

Zales has been known as “the diamond store” since 1924, and for a good reason — the retailer carries an impressive selection of engagement rings and wedding bands to suit any taste. Zales also offers a wide range of services, including ring sizing, engraving, and financing options. You can even shop for your engagement ring online and pick it up in store! If you’re looking for an engagement ring that is truly unique, Zales is the place to shop. The retailer offers a wide variety of customization options, so you can create a ring that is perfect for your fiance. From simple solitaire rings to complex diamond-encrusted designs, as one of best places online to buy engagement rings, Zales has something for everyone.

#4 – Catbird

If your dream engagement ring is delicate, has a unique design, looks vintage, or is from an independent jewelry brand, then Catbird undoubtedly for you. The Brooklyn-based fine jewelry store has a wide range of unique rings to choose from. You can also shop for other types of jewelry, such as earrings and bracelets. Not only do they have beautiful, unique rings, but the company is also committed to sustainability and ethical sourcing. With a wide variety of styles, materials, and prices, you’re sure to find the perfect ring at Catbird. Plus, their customer service is top-notch, so you can be confident that you’re making the right choice for your fiancee. 

#5 – Kay Jewelers

We all know the jingle, every kiss begins with Kay. The jewelry retailer prides itself on connecting with customers and understanding their need fors quality, affordable jewelry. With a great selection of both classic and contemporary engagement rings, you’re sure to find the perfect ring for your fiance at Kay. All of Kay’s metals and stones are ethically sourced and additionally offers a variety of lab-created diamonds and gemstones. Kay caters to a range of price points, too, with diamond rings available for under $100 to $10,000+. 

#6 – Gemist

Gemist is a direct-to-consumer diamond jewelry brand that offers high quality, ethically sourced diamonds and fine jewelry at a fraction of the traditional retail price. With Gemist, you work with a personal concierge throughout the entire ring selection and purchasing process. They will help you find the right ring style, choose your setting and gemstone, and will continue to provide support and advice long after you say “I do.” Gemist offers a wide range of ring styles, from classic solitaires to modern halo designs, and can even create custom engagement rings. All of their diamonds are certified by the GIA or AGS and are ethically sourced from Canada, South Africa, or Russia.

#7 – Jared

Jared is one of the largest jewelry retailers in the United States, with over 280 stores nationwide. They offer a wide variety of engagement ring styles, from classic solitaires to modern halo designs, and can even create custom engagement rings. With endless offerings from their impressive roster of notable designers such as Vera Wang, Neil Lane, Tacori, and Forevermark, Jared truly has an engagement ring style for everyone. Choose from vintage-inspired marquise rings, three stone rings set in rose gold, oval-cut diamonds traced with pavé halos and more. Plus, their online shopping experience is super easy and convenient – you can even order online and pick up your ring in store! 

#8 – Ritani

With an impressive selection of price-sensitive styles, Ritani is proof that a beautifully crafted engagement ring doesn’t have to break the bank. All of their rings are made with ethically sourced diamonds and they even offer a “try before you buy” program where you can test out your ring for four days before making the final purchase. They also have a great virtual try-on feature so you can see what your ring will look like on your hand without ever having to step foot in a store. If you’re on a budget but still want a beautiful and high-quality ring, Ritani is definitely the place to shop. 

#9 – KatKim

For ultra-modern takes on classic diamond engagement rings, look no further than KatKim’s utterly striking assortment. With clean lines with unexpected silhouettes as the brand’s signature, the LA-based brand perfectly balances tradition with contemporary style while prioritizing sustainability throughout the design and development of every piece. All of the diamonds used are conflict-free and come with a certificate of authenticity. Plus, if you purchase a ring from KatKim and decide later on that you want to upgrade the diamond, they will apply the original purchase price towards a new ring. If you’re on the hunt for an engagement ring that is both unique and stylish, KatKim should definitely be at the top of your list.

#10 – Mociun

For a non-traditional engagement ring, look to the Brooklyn-based jewelry brand, Mociun, for distinctive designs that truly stand out. Founded by California native, Caitlin Mociun, the brand is known for using rare and unusual diamonds and gemstones in engagement ring designs and working one-on-one with clients to create exceptional, one-of-a-kind pieces. The store has an exclusive selection of designs that you won’t find anywhere else. Mociun also offers a lifetime warranty on all its jewelry, so you can rest assured that your ring will last forever. Plus, the company’s customer service is excellent, so you can be sure to get the help you need if something goes wrong with your ring.

#11 – Kataoka

If you’re a fan of Emma Stone, then you may know that her luminescent pearl engagement ring comes from fine jewelry brand, Kataoka. The Japanese company has been around for almost 30 years and is known for its unique designs and beautiful craftsmanship. They are experts in diamonds and gemstones, and offer a wide selection of quality jewelry. Kataoka also offers online shopping, making it easy for customers to find the perfect ring no matter where they live. With competitive prices and excellent customer service, Kataoka is a top choice for online engagement ring purchases.


Whether you are looking for an engagement ring online or in a physical store, it is important to do your research before making a purchase. By taking the time to read reviews and compare prices, you can find the perfect ring for your fiance at a price that fits your budget. We hope our list of the best places to buy engagement rings online helps make the process easier for you. Have you purchased an engagement ring online? If so, where did you buy it? Let us know in the comments below.

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